Dealing with a Dealership
Unlocking the secrets to saving money on your next car purchase
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Few, if any, transactions in your life will be the same as buying or leasing a car. This is a fact of life in a business that has evolved into a sales process where every buyer has the opportunity to influence the price and terms of the transaction. More importantly, every dealership has the tools in place to make their desired level of profit while satisfying most of the buyer’s demands. This can only be accomplished through negotiating. It will surprise you how many facets of a car purchase or lease are negotiable.
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About the Book
Buying a car can be a complicated, arduous process that often leaves customers wondering who they can trust, whether they should lease or buy their next car, what their trade-in is really worth, and whether they should purchase after-sale products like extended warranties.
Steve Clifford relies on his twenty-seven years of experience owning and managing franchises for seven automobile makes to explain the inner-workings of a car dealership. Through his proven tools and insider’s information, consumers will learn how to:
• identify decision makers in each dealership department;
• negotiate the price of a car before purchasing;
• take advantage of undisclosed dealer incentives;
• distinguish between rebates and low-interest loans;
• calculate a lease payment; and
• Negotiate a fair used car purchase.
Dealing with a Dealership shares insightful and valuable information that teaches consumers how to cut through the complex maze of a car dealership, unlock the secrets to saving money on a purchase, and understand complicated paperwork that will ultimately lead to a fair deal.
About the Author
Steve Clifford is a retired new car dealer who has owned and managed franchises for seven automobile makes in his twenty-seven years in the industry. He currently resides in southern California where he enjoys competing in long-distance open ocean sailing races.